SEARCH CAMPAIGNS / SOLAR INSTALLERS & DEALERS
Be there when they search for solar.
Turn local search intent into a conversation. Sunclient builds Google Ads campaigns around your solar offer, installation territory, and the homeowners your team can serve.
Plan my solar lead campaignA free strategy conversation. No obligation.
A FOCUSED APPROACH
A homeowner looking for a solar installer has a different question from someone researching how a panel works. Your campaign should reflect that difference. We connect relevant solar searches to an offer that explains what your company does, where you work, and how to take the next step. The goal is a useful inquiry for your sales team, with a clear way to review what happens after the click.
We plan keyword themes around your residential solar services and the locations you cover. Ad groups and landing-page messaging should speak to the same need. We also review irrelevant search terms, such as job searches or services you do not provide, so the campaign can become more focused as data comes in.
A solar search ad should lead to a page that answers the homeowner’s immediate questions. What service is offered? Is their location covered? What happens when they submit the form? We build the path around those answers, using qualification questions agreed with your team rather than sending every visitor to a general website.
Clicks and form submissions are only part of the picture. Before launch, we agree on what counts as an inquiry and how your team will share feedback. Search terms, contactability, service-area fit, and the conversations that follow help us decide what to refine. A low form-submission cost is less useful if the inquiries do not fit your business.
WHAT WE PLAN TOGETHER
Review ad spend, inquiry volume, cost per inquiry, and the share that meets your agreed qualification criteria. Keep booked conversations and installations as separate outcomes so your team can see where the sales process needs attention.
Talk through your campaignBEFORE WE LAUNCH
Campaign planning starts with your cities, states, or ZIP codes. We discuss priority areas and exclusions before launch, then review the actual locations and quality of inquiries as part of ongoing optimization.
The right starting budget depends on competition, territory size, your offer, and your ability to follow up. In the free lead-plan conversation, we review those inputs before recommending a test. Ad spend and agency scope are discussed separately.
No. An inquiry is a request for information or contact. Qualification and appointment setting are later steps. We agree on those definitions and responsibilities before a campaign launches.
YOUR TERRITORY. YOUR NEXT MOVE.
Tell us where you install or sell solar, what you offer, and what your pipeline needs.
Get my free solar lead plan