META ADS / FACEBOOK & INSTAGRAM
Start the solar conversation before the search.
Give homeowners a reason to explore solar. Sunclient connects Facebook and Instagram ad creative with a focused offer, your installation territory, and a clear path to your sales team.
Plan my solar lead campaignA free strategy conversation. No obligation.
A FOCUSED APPROACH
Someone scrolling Facebook or Instagram may be interested in solar without actively looking for an installer. That calls for a different approach from a search campaign. We shape the creative around an understandable homeowner question, explain your offer, and make the next step clear. Your ads and the form that follows should set the same expectation about the conversation your team will have.
We plan solar-specific creative and copy around your actual service and offer. A homeowner should understand what they are requesting before they click. Any claims about pricing, eligibility, savings, or incentives need support from your business and the offer available in that market; they should never be a shortcut to collecting a form submission.
We agree on the information your team needs to start a useful conversation. That may include service location, homeownership, or interest in a residential installation. The form should help explain who the offer is for while making it clear that the homeowner is requesting contact. Qualification needs vary by territory and sales process.
An engaging ad can collect inquiries without creating a useful pipeline. We review creative performance alongside your team’s feedback on contactability and fit. That gives us a more practical way to compare messages, adjust qualification questions, and decide what to test next than judging the campaign on clicks alone.
WHAT WE PLAN TOGETHER
Look at inquiry volume and cost alongside service-area fit, contactability, and the conversations your team actually has. Track appointments and sales separately, and agree on how that feedback will reach the campaign team.
Talk through your campaignBEFORE WE LAUNCH
We plan Meta campaigns across Facebook and Instagram where they fit the campaign. Creative, placements, and the inquiry path are chosen around your solar offer and the testing plan.
Google Search can connect you with people already searching for a solar service. Facebook and Instagram can introduce your offer earlier. Your market, budget, offer, and follow-up capacity guide whether to start with one channel or test both.
They can add an inbound source of homeowner inquiries alongside canvassing. We discuss how it fits your existing lead sources and sales capacity. Results need to be tested in your market before making decisions about staffing or replacing a channel.
YOUR TERRITORY. YOUR NEXT MOVE.
Tell us where you install or sell solar, what you offer, and what your pipeline needs.
Get my free solar lead plan